Jaguar is going to collaborate with Intel on next-generation in-car technology

The partnership of Jaguar Land Rover’s with Intel will improve the “ultimate user experience for customers”.

Jaguar Land Rover will improve its research and product growth on future vehicle infotainment technologies through this new collaboration with Intel and the opportunity of a new Technology R&D centre in Portland, Oregon.

Facilities at the West Coast will help Jaguar Land Rover’s new research in leading of the development of the future vehicle infotainment systems and it will be the responsible for the collaboration work with many technology partners. The place of the centre has been chosen for its immediacy for the technology industry hubs in Silicon Valley and Seattle, where as JLR has been developing collaborative partnership with the world’s leading IT business and innovative as well as technical talent.

Where as JLR and Intel have already started work on various levels across engineering, research and marketing as the carmaker progresses its ambitions to deliver the best in-car infotainment experience. The close proximity of JLR’s new research facility to Intel Labs is enabling a collaborative relationship on research projects. Multiple programs are underway to explore and develop next-generation digital vehicle prototypes with in-vehicle cockpit experiences that connect car, device and cloud. The insights gained from the research programs along with alignment on engineering efforts will speed development on new innovative in-vehicle experiences.

Engineering Director of Jaguar Land Rover Dr. Wolfgang Ziebart said, “Our aim is to innovate and develop the ultimate user experience for our customers and by taking a collaborative approach with both technology start-ups and large organizations such as Intel, we will push the boundaries of future infotainment technology”.

“Working with Intel will help both partners define and develop platforms and systems appropriate for premium global brands like Jaguar and Land Rover. This will ultimately develop different and innovative technologies that will continue to drive the appeal of our products. Our research and the partnerships we are developing in the US will help us ensure our new products remain innovative and globally competitive.”

The Vice-President and general manager of the Automotive Solutions Division, Intel Corporation Mr. Elliot Garbus said that,“Consumers expect their in-vehicle experiences to be an integrated part of their digitally connected lifestyle; this requires enhanced levels of connectivity and intelligence in the car. As part of our work with Jaguar Land Rover, we are exploring innovative ways to inform, entertain and assist drivers and passengers in a safe way; speeding development of unique experiences from the car to the cloud. Our goal is to accelerate opportunities for new types of in-vehicle services and applications in the Internet of Things.”

Creating the new technology centre in Portland and the collaborative partnerships it supports will speed up the making of the next generation of in-car technologies, features and software for future Jaguar and Land Rover models. The Portland facility will be JLR’s first dedicated software R&D operation and will guide the optimization for automotive applications of a variety of new advanced technologies that are presently being developed on the West Coast.

The latest ‘Open Software Technology Centre’ in Portland, will open in 2014, will accompaniment the established JLR infotainment team based at the company’s product creation facility in Gaydon, UK. It will employ a team of around 30 infotainment specialists, with 16 highly experienced software engineers. Facilities will include a multimedia creative suite, innovation spaces, development laboratory and a six-bay vehicle workshop.

Later on, the Portland technology centres will also accompaniment the long-term research projects that will be undertaken by the JLR R&D team at the National Automotive Innovation Campus (NAIC) at the University of Warwick which opens in the year 2016. Electrification, smart & connected cars and Human Machine Interface were also included in research projects.